Senior Product Designer
Specialising in Design Systems, complex UX, and AI-assisted product workflows.
I help product teams turn complex digital workflows into clear, scalable, accessible products, supported by robust design systems and AI-assisted delivery.
12+ Years of Senior Product Design Experience
I design clear, scalable digital products for complex business environments. With 12+ years’ experience across FinTech, telecoms, energy, retail and enterprise platforms, I specialise in turning complex user journeys into structured UX, polished UI and design systems that help teams move faster with consistency, accessibility and confidence.
I use AI to accelerate research synthesis, ideation, prototyping, content exploration and design-system workflows. This reduces friction, speeds up iteration and helps teams test ideas earlier without losing strategic direction.
The value is not automation for its own sake. It is the combination of AI speed with senior design judgement: clearer problem definition, stronger stakeholder alignment, better user decisions and more commercially effective product outcomes.
AI-Assisted Design, Human-Led Judgement
Take a look at my work
Business intelligence data visualisation
Internal events planner
AI powered solution
UX and UI Design
Multi-brand Design System
Synapse application ecosystem
Nucleus Design System
Let’s work together
UX & Product Design
I help teams clarify complex journeys, improve usability and turn product requirements into intuitive digital experiences. My work covers discovery, user flows, wireframes, high-fidelity UI, prototypes and delivery-ready design for web, mobile and enterprise platforms.
Design Systems
I create and improve design systems that make products easier to scale. This includes Figma libraries, reusable components, variants, design tokens, accessibility standards, documentation and practical guidance that helps designers and engineers work with greater speed and consistency.
AI-Assisted UX Workflows
I use AI to accelerate the parts of UX and product design where speed creates value: research synthesis, journey mapping, content exploration, rapid prototyping, design critique and structured documentation.
The goal is not to replace design judgement. It is to reduce friction, test ideas earlier and give teams more time to focus on user needs, product logic and commercially effective decisions.
What people are saying
Adam worked for me in the UX designer capacity at Centrica. I liked his methodical, calm yet very fresh approach to the problems we were facing. He's knowledgeable and innovative and has been instrumental in improving our customers' experience. Adam is also a real team player, making work with him both a privilege and a pleasure. Given a chance, I would happily have him in my team again.
“
Barbara Teszler
Product Manager
British Gas
Adam has an outstanding eye for detail and a true passion for user experience which translates clearly through all of his work. In addition, and most importantly, he is a true joy to work with, bringing true authenticity of self each and everyday - fostering and promoting an open environment where collaboration and positive debate is welcome.
“
Nicola Swales
Product Owner
Santander
There are good people but very few awesome ones. Adam is the latter. His customer focussed UX / Ul skills are second to none, always high quality, well thought out & innovative. He's willing to humbly challenge with alternatives and provides & shoulder to rely on.
Heart-felt thanks for his amazing support during my time at Virgin Media.
“
Rob Mitchell
Product Manager
Virgin Media
UX Design
File management
Figma
User
Experience
Layer labelling
UI Design
Design
Systems
Design Thinking
User Interface
HTML
CSS
WCAG
JavaScript
Accessibility
Embracing AI
Stakeholder
engagement
Agile
Remote working
Prototyping
Get in Touch
